Champions Retreat Golf Club Reimagines the Club Experience with Multi-Million-Dollar Transformation

Champions Retreat Golf Club—the only property in the world featuring individually designed courses by Jack Nicklaus, Arnold Palmer, and Gary Player—has completed the first...

Fairways Worth the Trip: Must-Play U.S. Golf Destinations in 2026

From rugged coastal links to sun-baked desert layouts and classic resorts steeped in history, the United States offers diverse golf travel options. Whether you’re...

Dunlop Sports Americas and Brooks Koepka Conclude Partnership

Dunlop Sports Americas and Brooks Koepka have mutually agreed to conclude their endorsement partnership, effective immediately. Over the course of their relationship, Brooks served as...

COBRA GOLF AND VOLITION AMERICA RELEASE DRIVER HONORING AMERICAN MILITARY HEROES

COBRA Golf, a leader in golf club innovation, introduced the limited-edition OPTM X VOLITION AMERICA driver. Featuring an army green colorway and military-inspired design,...

A Family Affair: Fitzpatrick Brothers Capture Zurich Classic Glory

The scene at TPC Louisiana on Sunday carried a sense of inevitability—until it didn’t. What began as a commanding march toward victory for Matt...

Puma Golf and Gumtree Golf & Nature Club Launch Field Notes Collection

PUMA GOLF, in collaboration with Gumtree Golf & Nature Club, proudly introduces the Field Notes collection. The collection challenges modern golf’s focus on score...

Srixon Introduces ‘The Iron Standard’ Campaign

Building on the momentum of their global rebrand, Srixon is unveiling a new campaign “The Iron Standard.” Rooted in precision and guided by an uncompromising pursuit...

Strategy and Steel: Fitzpatrick Conquers the RBC Heritage

The final putt disappeared into the cup with barely a sound—an understated finish for a player whose brilliance lies in precision rather than flash....

Twice Crowned at Augusta: McIlroy’s Legacy Takes Root

At Augusta National Golf Club, Sunday afternoon always feels like a moment suspended in time. The shadows stretch a little longer, the air grows...

PGA of America names Phil Anderson Chief Operating Officer

The PGA of America today named Phil Anderson, PGA, Chief Operating Officer, a senior leadership role responsible for advancing the Association’s strategic priorities, operational...

Timeless on the Tee: Luxury Watches Every Golfer Should Wear

There’s a certain poetry in golf that transcends scorecards—an appreciation for craft, patience, and tradition. It’s no coincidence that many of the game’s most...

25,000 kids signed up for Bank of America’s “Golf with Us” during Masters Weekend

More than 25,000 kids signed up for Bank of America's Golf with Us over Masters weekend, a 160% increase compared to the same period last...

COLE HAAN LAUNCHES GOLF APPAREL CATEGORY FOR SPRING 2026

Cole Haan, the iconic American lifestyle and accessories brand, today announced the global launch of Cole Haan Golf apparel. The introduction marks the brand's first...

Cleveland Golf, Srixon, and SWAG Partner for “High Roller” Limited-Edition Drop

CLEVELAND GOLF®, SRIXON®, and SWAG are back for another limited-edition collaboration, and this time, they’re going all in. Introducing the Cleveland Golf, Srixon, and...

The Standard Bearer: Why Scottie Scheffler’s Dominance Is Exactly What Golf Needs

Every generation of sports finds its axis — the singular, unmistakable force around which everything else orbits. For two decades, professional golf's axis was...

PGA Tour Pro Sahith Theegala Customizes Clubs with Unique Numbering System

PGA Tour professional Sahith Theegala has taken an unconventional approach to overcoming mental blocks with certain clubs, working with Ping to create custom numbering...

Anthony Kim’s Impossible Comeback: One of Golf’s Greatest Stories

How one of golf's most gifted players vanished into the abyss — and somehow found his way back   On the morning of February 15, 2026,...

Embrace the Dirt: What the Pros Know About Practicing in the Rough

Bryson DeChambeau's unfiltered advice — and the hard-won wisdom of legends before him — reveals that mastering golf's most unforgiving lies could be the...

Bettinardi Unveils Golf Collaboration with Buffalo Trace Distillery Portfolio Through W.L. Weller

A curated collection of precision-milled putters and accessories inspired by the heritage and craftsmanship of the Original Wheated Bourbon brand. Bettinardi Golf enters a new...

Wheels Up Appoints Ben Griffin as Brand Ambassador

Wheels Up, one of the world's leading providers of on-demand private aviation, appoints athlete Ben Griffin to the Wheels Up Ambassador community. As a...

Tiger Woods’ TGR Foundation Enters New TGR Learning Lab Atlanta Partnership With Arthur M. Blank Family Foundation

$20 million grant from Arthur M. Blank Family Foundation seeds initiative to transform the lives of thousands of Atlanta youth annually With a $20 million...

Poise Under Pressure: Fitzpatrick Prevails at Copperhead

There is a particular edge to victories that arrive on the heels of disappointment. They carry a sharper meaning, a sense that something unresolved...

HANNAH GREEN SECURES HAT TRICK AT AUSTRALIAN WPGA

Srixon’s Hannah Green’s incredible run of form continued this week, as she captured the Australian Women’s PGA Championship in commanding fashion, marking her third...

A Retro Collection Rooted in Cleveland Golf’s Beginnings

CLEVELAND GOLF is happy to announce its new Retro Collection of soft goods, a lineup inspired by the era when Cleveland Golf first established...

Cowboys Golf Club Unveils Multi-Million-Dollar Transformation

Cowboys Golf Club has reopened following one of Arcis Golf’s most extensive entertainment-driven transformations. The multi-million-dollar renovation of the world's only NFL-themed golf club includes...

COBRA GOLF x PALM TREE CREW LAUNCH LIMITED EDITION OPTM X DRIVER COLLAB

COBRA Golf, a leader in golf club innovation, continues its celebrated relationship with DJ Kygo and Palm Tree Crew with the latest limited edition...

Play in Full Color with Srixon’s Tour Ink Collection

SRIXON is bringing new energy to the course with the introduction of its Tour Ink Collection, a fresh lineup of soft goods featuring bold...

Cameron Young Captures The Players Championship at TPC Sawgrass

The island green at TPC Sawgrass has long served as one of golf’s ultimate proving grounds, a stage where reputations are forged and championships...

BRIDGESTONE AND U.S. KIDS GOLF UNLEASH NEW BOOM IT JUNIOR GOLF BALL TO POWER THE NEXT GENERATION OF GOLFERS

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new BOOM IT JUNIOR golf ball, which is aimed at young players who need a...

Akshay Bhatia Captures Arnold Palmer Invitational in Dramatic Fashion

Under the bright Florida sun and amid the demanding challenge of Bay Hill Club & Lodge, Akshay Bhatia delivered the kind of fearless performance...

GOLFZON Establishes U.S. As New Global Business Hub To Accelerate Worldwide Growth And Expansion

GOLFZON, the leading global golf platform company, today announced the formation of a new Global Business Division based in Virginia. The move marks a...

ZYRTEC® Joins PGA TOUR as the First Official Allergy Relief Sponsor

ZYRTEC® announced a multiyear strategic brand partnership between the allergy relief brand and the Professional Golfers' Association (PGA) TOUR, making ZYRTEC® the first Official Allergy Relief Sponsor of...

PUMA GOLF PAYS TRIBUTE TO THE KING WITH NEW SEASONAL COLLECTION

PUMA GOLF proudly announces the release of its latest ARNOLD PALMER collection. Inspired by his boundary-pushing style, the new spring iteration of the collection...

Technics named Official Audio of the PGA TOUR and PGA TOUR Champions

The PGA TOUR and Technics, a brand of Panasonic Holdings Corporation, today announced a new multi-year marketing partnership that designates Technics as the Official...

Nico Echavarria Breaks Through at the Cognizant Classic

Armed with a bag full of Srixon and Cleveland Golf equipment, Nico Echavarria delivered a complete performance at the Cognizant Classic in The Palm...

TURTLESON RENEWS PARTNERSHIP WITH 59CLUB TO FUEL INTERNATIONAL GROWTH

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today announced the renewal of its partnership with 59club....

Leading with Confidence: The Play Easy Movement

At XXIO, we believe golf is more than just a game, it’s a lifestyle. Through our newest campaign, Play Easy, we’re redefining the experience for...

Topgolf Appoints David McKillips as its Chief Executive Officer

Modern golf entertainment leader, Topgolf International, LLC, announced the appointment of David McKillips as its Chief Executive Officer. In this role, McKillips will oversee...

Dunlop Sports Presents “Inside the Ropes”

Welcome to Inside the Ropes, Dunlop Sports Americas’ newest destination for all things Srixon, Cleveland Golf, and XXIO. From brand campaigns and ambassador spotlights to products...

Hyatt Brand Expands in the Mid-Atlantic with the Historic Seaview Hotel & Golf Club

Hyatt Hotels Corporation welcomes Seaview Hotel & Golf Club, to the Destination by Hyatt brand. The Galloway, New Jersey resort gives guests and World...

PGA TOUR University Announces Huntington Bank as Official Sponsor

PGA TOUR University announced The Huntington National Bank as an official sponsor, extending the bank's sports marketing efforts and reinforcing its commitment to collegiate...

Chris Gotterup Earns Breakthrough Win at Phoenix Open

The sun dipped low over the rugged Superstition Mountains on Sunday evening, bathing TPC Scottsdale in a golden glow that felt fitting for a...

The Year Ahead: Inside the PGA Tour’s 2026 Season

The 2026 PGA Tour season arrives at a pivotal moment for professional golf, carrying with it a mix of renewal, rivalry, and unresolved questions...

Rose Rolls Back the Clock with Commanding Win at Torrey Pines

The familiar cliffs of Torrey Pines provided a fitting backdrop for one of the most impressive performances of the PGA Tour season. Over four...

Srixon and Malbon Golf Team Up for Inaugural Malbon Buckets Cup Tour

SRIXON® is proud to announce a new partnership with Malbon Golf for the inaugural Malbon Buckets Cup Tour, a first-of-its-kind competitive golf series designed...

PGA Tour Twins Parker and Pierceson Coody Join Turtleson Team

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, has announced a partnership with PGA Tour players Parker...

Srixon Continues LPGA Momentum, Adds Brooke Matthews and Jenny Shin to 2026 Tour Staff

Building on recent success and looking ahead to the future, SRIXON® is expanding its LPGA Tour roster by welcoming Brooke Matthews and Jenny Shin...

73rd PGA Show Showcases Golf’s Momentum, Innovation and Global Community as Industry Launches a Strong 2026 Season

The 73rd PGA Show, held January 20-23, 2026, delivered a powerful statement on the strength, scale and future of the global golf industry, welcoming more...

Scheffler Sets the Standard in the Desert

Scottie Scheffler made Sunday at The American Express feel less like a shootout and more like a lesson in control. On a course designed...

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