Topgolf Appoints David McKillips as its Chief Executive Officer

Modern golf entertainment leader, Topgolf International, LLC, announced the appointment of David McKillips as its Chief Executive Officer. In this role, McKillips will oversee...

Hyatt Brand Expands in the Mid-Atlantic with the Historic Seaview Hotel & Golf Club

Hyatt Hotels Corporation welcomes Seaview Hotel & Golf Club, to the Destination by Hyatt brand. The Galloway, New Jersey resort gives guests and World...

PGA TOUR University Announces Huntington Bank as Official Sponsor

PGA TOUR University announced The Huntington National Bank as an official sponsor, extending the bank's sports marketing efforts and reinforcing its commitment to collegiate...

Chris Gotterup Earns Breakthrough Win at Phoenix Open

The sun dipped low over the rugged Superstition Mountains on Sunday evening, bathing TPC Scottsdale in a golden glow that felt fitting for a...

The Year Ahead: Inside the PGA Tour’s 2026 Season

The 2026 PGA Tour season arrives at a pivotal moment for professional golf, carrying with it a mix of renewal, rivalry, and unresolved questions...

Rose Rolls Back the Clock with Commanding Win at Torrey Pines

The familiar cliffs of Torrey Pines provided a fitting backdrop for one of the most impressive performances of the PGA Tour season. Over four...

Srixon and Malbon Golf Team Up for Inaugural Malbon Buckets Cup Tour

SRIXON® is proud to announce a new partnership with Malbon Golf for the inaugural Malbon Buckets Cup Tour, a first-of-its-kind competitive golf series designed...

PGA Tour Twins Parker and Pierceson Coody Join Turtleson Team

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, has announced a partnership with PGA Tour players Parker...

Srixon Continues LPGA Momentum, Adds Brooke Matthews and Jenny Shin to 2026 Tour Staff

Building on recent success and looking ahead to the future, SRIXON® is expanding its LPGA Tour roster by welcoming Brooke Matthews and Jenny Shin...

73rd PGA Show Showcases Golf’s Momentum, Innovation and Global Community as Industry Launches a Strong 2026 Season

The 73rd PGA Show, held January 20-23, 2026, delivered a powerful statement on the strength, scale and future of the global golf industry, welcoming more...

Scheffler Sets the Standard in the Desert

Scottie Scheffler made Sunday at The American Express feel less like a shootout and more like a lesson in control. On a course designed...

COBRA GOLF ® INTRODUCES MIM PUTTER FAMILY ENGINEERED WITH LA GOLF TECHNOLOGY

COBRA Golf®, a leader in golf club innovation and performance-driven design, today announced the launch of its all-new MIM Putter Family, a complete lineup engineered...

COBRA GOLF® LAUNCHES 3DP TOUR PUTTER FAMILY

COBRA Golf®, a leader in golf club innovation and additive manufacturing, today introduced the all-new 3DP TOUR Putter Family, a performance-driven lineup that harnesses the...

XXIO Casts Sports Broadcaster Charissa Thompson as Latest Brand Ambassador

XXIO®, a global leader in premium lightweight golf equipment, proudly announces television host and sports broadcaster Charissa Thompson as the brand’s newest ambassador. Known...

Dunlop Sports Americas Bolsters Retail Marketing Initiatives with Hiring of Kyle Freeman

Dunlop Sports Americas is excited to announce the hiring of Kyle Freeman as its new Retail Brand Marketing Director, a role focused on shaping...

New Look, New Era, Same Obsession: Srixon’s Global Rebrand Unites Golfers Worldwide

SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful...

CookUnity and New York Golf Club Announce Partnership to Elevate the Meals of the Next Generation of Golfers

CookUnity, the world’s first chef-to-you platform delivering meals from Michelin-starred restaurateurs, James Beard Award winners, and celebrity chefs, kicked off a new partnership with...

Winter Edition Feature: Checkmate! How Rory McIlroy Conquered the Year

When Rory McIlroy walked off the 18th green at Augusta National in April 2025, he didn’t just win a golf tournament. He sealed a...

Andrew Novak and Lauren Coughlin Triumph at the 2025 Grant Thornton Invitational

Sunshine and swagger defined the closing act of the 2025 Grant Thornton Invitational, where Andrew Novak delivered a performance that felt equal parts breakthrough...

Hideki Matsuyama Shines on Sunday, Takes Hero World Challenge in Playoff

Delivering a sizzling Sunday finish, Srixon staffer Hideki Matsuyama captured the Hero World Challenge in a playoff, earning his second career title at the...

Ryder Cup 2025: Europe’s Epic Triumph at Bethpage Black

The Roar in New York The Ryder Cup has always been golf’s loudest stage — a rare collision of patriotism, passion, and pressure. But in...

Kiawah’s Ocean Course: Golf’s Coastal Masterpiece

On the edge of South Carolina’s coast, where the Atlantic pounds the dunes and salt air sharpens every swing, lies one of golf’s most...

Dunlop Sports Americas Strengthens Fitting Initiatives with Bill Price Hire

Dunlop Sports Americas (DSA) is proud to announce the addition of Bill Price, PGA, as its new Director of Fitting. Price will spearhead the...

PXG 2025 Fall Winter Apparel Collection:Utility, Uniform, and Unapologetic Style Define the Season

PXG introduced its 2025 Fall Winter Apparel Collection, a bold reimagining of golf fashion through the lens of utility and uniform. Designed to transition...

Los Angeles Golf Club: Redefining Team Golf in the TMRW Sports Era

The Los Angeles Golf Club (LAGC) is one of six teams competing in TGL, the tech-infused indoor golf league launched by TMRW Sports, the...

Golf In Wine Country at Cabot’s Newest France Property

Cabot Bordeaux is set across 400 acres of verdant landscape in Bordeaux, France The Cabot Collection, developer and operator of luxury resort and residential golf...

Jordan Brand’s New Air Rev Footwear Fuels the Next Era of Golf Innovation

From the driving range to the front nine, the practice green to the final pin, the Jordan Brand Air Rev is grounded in greatness...

Titleist & Pinehurst Unveil On-Campus Fitting & Retail Experience

Titleist, the #1 ball in golf and the game’s leading performance equipment brand, and Pinehurst, the cradle of American golf, announce the official opening...

Srixon Celebrates Another LPGA Victory as Nasa Hataoka Triumphs at TOTO Japan Classic

Srixon staffer Nasa Hataoka is back in the winner’s circle after capturing the LPGA TOTO Japan Classic for her seventh career LPGA title and...

Miyu Yamashita Soars to LPGA Maybank Championship Title with Final Round Surge

Srixon staffer Miyu Yamashita stormed her way up the leaderboard on Sunday, coming from eight shots back to claim her second career LPGA title...

Sunday Swagger and Guinness Serve Up Fresh Styles For Fall

Sunday Swagger, the performance golf and lifestyle apparel company that never sacrifices comfort for personality, is building upon its popular collaboration with the iconic...

Schauffele Returns to Form: A Triumphant End to a 15-Month Drought in Japan

It was more than a win. It was a homecoming, a catharsis, and a reminder that Xander Schauffele remains one of golf’s most composed...

Steven Fisk Claims First PGA Tour Win at the Sanderson Farms Championship

In a tournament known for producing unexpected storylines, the 2025 Sanderson Farms Championship delivered yet another classic. With birdies pouring in, contenders rising and...

Europe Survives U.S. Charge to Win 2025 Ryder Cup at Bethpage Black

Farmingdale, N.Y. — Europe has once again silenced American hopes on home soil, defeating the United States 15–13 to capture the 2025 Ryder Cup...

flyExclusive Names Major Champion and Six-Time PGA Tour Winner Lucas Glover as Golf Ambassador

flyExclusive, Inc. (NYSEAMERICAN: FLYX), a publicly-traded provider of premium private jet charter experiences, names Lucas Glover, a major champion and six-time PGA Tour winner,...

Following Ryder Cup and DP World Tour, BIG Digital Powers Real-Time Engagement at THE PLAYERS Championship and Launches Golf Division

BIG Digital, a leader in immersive experiences for the physical world, proudly announces the launch of BIG Digital Golf, a dedicated division designed to...

Boca Woods Country Club Newly Redesigned Rees Jones “Woods” Golf Course

Boca Woods Country Club opened its newly redesigned Woods golf course. This momentous occasion took place, with a celebration and ribbon cutting ceremony marking...

Johnnie Walker Black Label and Devereux Golf Unveil The “ Keep Walking Collection” – A Bold New Second Line of Their Golf Capsule Collection

For almost 100 years, Johnnie Walker has been committed to expanding the traditions for both golf and Scotch occasions. In 1926, Johnnie Walker introduced...

PGA TOUR Professional Golfers Robert MacIntyre and J.T. Poston Join Team Elijah Craig

Elijah Craig Bourbon enters a new partnership with PGA TOUR® professional golfers Robert MacIntyre and J.T. Poston in multi-year sponsorship deals. Both MacIntyre and...

Sunday Swagger Scores New Collaboration with NBA’s Orlando Magic

Sunday Swagger, the performance golf and lifestyle apparel company that never sacrifices comfort for personality, is taking its game to the next level with...

Callaway Golf Elyte Family of Woods and Irons

Callaway Golf, one of the industry's leaders in equipment design, performance, and innovation, announced their new Elyte family of golf clubs. This incredible equipment...

Former PGA Golfer Kelly Kraft Swings into a New Chapter, Joining Disruptive as a Game Changer in Innovation

Kelly Kraft, esteemed PGA Tour golfer and 2011 U.S. Amateur Champion has announced his transition from professional golf to a new role as Vice...

MFG Invests up to $5 million in Leading Performance-Driven Golf Brand, LA GOLF backed by the Greatest Players including Bryson DeChambeau

mediaforgrowth (MFG), the global platform of media capital investments, has announced an up to $5 million media capital investment in LA GOLF, a leading...

Blue Owl Strikes Partnership with Top-Ranked PGA Tour Golfer Xander Schauffele

Blue Owl Capital Inc. ("Blue Owl") (NYSE: OWL), a leading alternative asset manager, enters a multi-year brand ambassador agreement with two-time major winner and current...

John Ashworth Returns to Lead Ashworth Golf Company

Ashworth Golf Company, a leading brand in golf apparel, is thrilled to announce the return of its founder, John Ashworth, as Creative Director. A California native and third-generation...

Rory McIlroy Turns Grit into Glory at THE PLAYERS Championship

A Room Service Reset and a Rom-Com Rewind After a gut-wrenching near miss on Sunday, Rory McIlroy didn’t wallow—he ordered room service and queued up...

Generational Group Inks Sponsorship Deal with PGA TOUR Pro Michael Kim

Generational Group, a leading investment banking firm for privately held businesses, has signed a global ambassador agreement with PGA TOUR professional, Michael Kim. A dominant force...

Callaway Golf Paradym Ai Smoke Woods and Irons

Callaway Golf new family of Paradym Ai Smoke Drivers, Fairway Woods, Irons, and Hybrids. Designed with extensive player data and a new Ai Smart...

Maxfli Exclusive Golf Ball Partnership with PGA TOUR Player, Ben Griffin

Maxfli, a distinguished golf brand with a century-long legacy in performance and quality, announced its golf ball endorsement agreement with top 100 ranked PGA...

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